Monday, November 15, 2010

Reflection

Though out the process of all these blog post, I have learned that in Publishing and Designing materials or documents have its different formats and methods to do it. Not only that, there are also many ethical considerations that has to be done to avoid offending people.

The most important issue in publishing and design documents, it is mainly the content. Make sure the content will suit the general context, we also have to consider others feelings and write professionally, ethically in a non-offensive language that is well understood by others.

Also, i think referencing is very important, if you have taken some other people's idea or thoughts, you must solely credit them and cite them into your document. Referencing is also important for students to refer whether is it a credible source. At the very least when you have references and citations, we know that you source of information exists and credible rather than just words.

impersonate no more!

From what I understand from Simon Owens' article 'How Celebrity Imposters Hurt Twitter's Credibility', it is said that many credible people like the Dalai Lama, being such a nice human being, some impersonator opened up a twitter account and impersonate Dalai Lama. Now the question here is, is it ethical to impersonate someone that you're not?

No it is not ethical, in fact it is violating the Twitter's Terms of Service.  and also it also makes us Twitter users very hard to differentiate or we will no longer believe who is real and who is fake. It also ruins the credibility of the celebrity. 


To help solve this problem, Twitter's Co-founder Biz Stone said: "In the end, though, he encouraged celebrities to not only join the micro-blogging service, but to run their accounts themselves." 


This will not only reduce the numbers of impersonators on Twitter and also celebrities could use Twitter as a tool to communicate directly with their fans. It is very hard for Twitter to tackle this problem. According to Simon Owens (2009) he said, "Because there are thousands of new users signing up every day, it's virtually impossible for Twitter's relatively small staff to monitor accounts for imposters. Instead, they often have to rely on the person being misrepresented contacting the company."


This is why i think it is a very good idea for Twitter to introduce a news system which verifies celebrities as real celebrities and not impostors. With this new system, it is also easier for me to find and follow my favourite celebrities without worrying whether he or she is a fake.


Verified account symbol




References: 


Owens, S. 2009, "How Celebrity Imposters Hurt Twitter's Credibility", [Online] PBS.org, viewed 14 November 2010, <http://www.pbs.org/mediashift/2009/02/how-celebrity-imposters-hurt-twitters-credibility051.html>






Twitter and its usage!

Photo Courtesy: Google


Twitter have been emerged into a new micro-blogging application where it could be installed in our mobile phones or it could also be accessed using a laptop or a computer using the old school web browsers.

Twitter is normally used to just post about our random daily lives, it only allow 140 characters, so imagine in that tiny space, how many tweets(posts) a person could tweet a day. Twitter is used by many because not only you can connect with your friends but also if you were to start your own business, twitter is the choice for you to have zero cost publicity.

Twitter is the new black, blogs are so yesterday. Reason why I think is because Twitter, a micro-blogging application is easy accessed, it could even be accessed on mobile phones now. Whereas blogs are so old school where you have to launch it with a web browser and then wait for it to load. Twitter could be done anywhere at anytime.


As for news agencies, Twitter is also widely used. According to Nic Dawes, the editor of the Mail & Guardian, when asked about what values had twitter add to news operation, he mentioned said:” On a news level, as I have mentioned, it helps with tip-offs, sourcing, alerting us to breaking stories, and a sense of one slice of public opinion. It also makes us part of a networked news community that includes other journalists, bloggers, ordinary readers, public officials, sports stars, entertainment world figures and politicians. It helps to turn us from an oracular source to an active participant in that community.” (memeburn, 2010)


According to Syed Jaymal Zahiid from The Malaysian Insider, he said that politicians in Malaysia now turn to Twitter to further promote their blog.

“A microblogging site like Twitter allows political leaders like Anwar, DAP stalwart Lim Kit Siang and Umno maverick Tengku Razaleigh Hamzah to send short instant updates, ideas and thoughts on current affairs instead of long personal journals”, he said.


In my opinion, Twitter is not only useful but also it disseminates message really fast and easy, but that also depends on the person who is tweeting. We have to consider who is tweeting, and based on thier tweets, how credible are they and also are they who they are as mentioned.

I myself am a twitter addict, I used to think it is an application where you use it because you have excess time and also love telling the whole world about yourself. But after I used it, the effects of us using it to the extent we get hooked to it. Mainly I think it is because it is simply a great way to build connections and also at the same time re-connect with your old friends.


References:

Zahid, S.J 2010, "Blogging is so yesterday, politicians turn to Twitter", TheMalaysianInsider.com, viewed 14 November 2010, <http://www.themalaysianinsider.com/malaysia/article/Blogging-is-so-yesterday-politicians-turn-to-Twitter/>


Daniel, J 2010, 'Twitter and its impact on journalism', memeburn.com, viewed 14 November 2010, <http://memeburn.com/2010/08/interview-mg-editor-discusses-twitters-impact-on-journalism/>

Invasion of Privacy?

Friendster and MySpace had been completely gotten over by the social networkers. They got abandoned when people discovered the new in-trend social network, Facebook. Try asking your mates, who does not own a Facebook account?

From primary school kids to senior adults in their 60s, they all have Facebook accounts and probably very addicted to it.  Providing personal information in your account with creepy strangers in your friend list. Now you have a reason to be afraid.

“Facebook has admitted that some of its applications have been transmitting user information to advertising companies. The admission comes after the US newspaper, The Wall Street Journal, uncovered that the company was violating its privacy policy. The paper found that popular applications were providing access to Facebook members' names and, in some cases, their friends' names, to companies that build detailed databases on people in order to track them online.” (AEDT, 2010)

Photo Courtesy: Google

Girls upload their photos and accept friend requests from people that they barely know. They give stalkers chances to misuse their photos and also putting themselves in danger by revealing their personal information to strangers they barely know.

Maureen Walsh once quoted, “Internet sites vary in the modes they use, but they have the potential to combine words and images in complex structures with logos, menu bars, hyperlinks, hot spots, video clips, animation, graphics, music, sound effect, voice over or write over.

As ‘readers’ or users of these sites we are able to take the cues from a home page to navigate to multiple sites with non-linear pathways. A reader’s pathway can be multi-linear and multi directional. (Walsh, 2006)

However, Facebook claims to have come up with a new technology to protect its users privacy and will block any applications that violate their terms and regulations. This matter has costs Facebook quite a number of users as it has somehow betray the trust of its users privacy policy.

Facebook engineer Mike Vernal said “In most cases, developers did not intend to pass this information, but did so because of the technical details of how browsers work. Nevertheless, we are committed to ensuring that even the inadvertent passing of UIDs is prevented and all applications are in compliance with our policy.”

Yes, it is a big mistake, what Facebook has done but we as users should too comprehend what is safe to reveal and what is not. Signing up for a social network is similar to signing up for a bungee jump. You take the risk and nobody is to be blamed at the end of the day.



REFERENCES

AEDT, 2010, ‘Facebook Admits its privacy breach’, viewed 14 Nov 2010, <http://www.bps.org.uk/downloadfile.cfm?file_uuid=224B55CC-1143-DFD0-7E9A-408F74B75795&ext=pdf>


ABC News 2010, ‘Facebook Admits its privacy breach’, viewed 14 Nov 2010,
< http://www.abc.net.au/news/stories/2010/10/19/3042594.htm>


Walsh, M, 2006, ‘The ‘textual shift’: Examining the reading process with print, visual and multimodal texts”, page 30.



It's always she's pretty, it's never she's smart!



Gender inequality has long become the torn in advertising, but many choose to suck it in due to the fear of being marked as shallow minded. What good will it bring to advertising if women are offended by the way advertisers twist and misuse or I shall say insult their gender?

Writer, Kathryn Perera has voiced out her anger over this sexism matter. She quoted “From now on, whenever an ad makes me feel insulted, angry or intimidated on grounds of sex, I'm going to make a further complaint. We have the power as consumers to tackle the ASA on its interpretation of the codes regarding images that are sexist and/or derogatory towards women. We have the power to define perceptions of what amounts to "the prevailing standards" of our society.”

Photo Courtesy: Google



Women are portrayed as sex roles to fulfill men’s desire not only in pornography but also in the world of advertising. It is unethical to have women seen as a sex tool and the weaker gender, which may seem too explicit to some thus lead to a boycott.


According to Hans Laven, “advertisements should not portray people in a manner which, taking into account generally prevailing community standards, is reasonably likely to cause serious or widespread offence on the grounds of their gender; race; colour; ethnic or national origin; age; cultural, religious, political or ethical belief; sexual orientation; marital status; family status; education; disability; occupational or employment status.” (Hans Laven)

Well some may say, advertising is supposed to be a mean of insecurity, so somewhat, somewhere, someone will come into the way and sell solution. Sexism in advertising happens to both sexes but it has become such an explicit issue when it comes to women because women symbolize beauty. Women are so sacred and have such high value thus when they are put down, the fall is greater. 


Writer, Cowie once said “It is in the development of new or different definitions and understandings of what men and women are and their roles in society which produces readings of images as sexist.” (Cowie, 1977)

Speaking from my personal point of view, I strongly believe that advertising is a very subjective matter. It never satisfies anyone. Men are seen as a gender that has nothing to lose, and women are seen as otherwise. If advertising could stop putting women on the lower ground, be it as sexual medium or the weaker gender that would be great because offending groups of people in advertising is very unethical. You don’t need to offend people to sell products.



REFERENCES
Perera, Kathryn, 2010, ‘Time to kick sexism out of advertising’, viewed 14 Nov 2010, <http://www.guardian.co.uk/commentisfree/2010/jun/29/kick-sexism-out-of-advertising>

Laven, H, 2008, ‘Sexist ALAC Advertisements’, viewed 14 Nov 2010, <http://menz.org.nz/2008/sexist-alac-advertisements/>

Cowie, 1977, ‘Sex Roles Portrayals of Women in Advertising’, viewed 14 Nov 2010, <http://www.allbusiness.com/marketing-advertising/advertising/114611-1.html>