With the current advancement of internet, human produced the New Media. The current New Media that are widely used are youtube, Facebook, Twitter and Blogs. Why so? It caters to a huge mass of people as everyone now is on youtube, Facebook and Twitter. The new media have altered the communication in a new media ecosystem, where everything is just a click away, all these application could be downloaded on to phones for easy and convenient uploads.
During those days, when political parties in Malaysia wants to disseminate a story or event, they waste money and print flyers and banners. Why use that when you can now use the new media. It not only reaches a wider range of audiences, it will also hook the non-related audiences to be interested in it.
The new media now is fast, convenient, and most importantly, it is FREE!
Now in Malaysia, politicians are slowly shifting toward the new era, not stuck in the old method anymore, they would try to promote campaigns and other issues using the new media such as Facebook and Twitter.
By doing this, they are actually aiming more on the younger generation as most of them uses the new media.
The new media is also recognized as the alternative media, because there is freedom of speech availability. Many people used them to express their true feelings and thoughts.
References:
Naughthon J, Blogging and the emerging media, viewed 1st October 2010,
<http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>
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